La configuración de la dimensión de lo político en las narrativas políticas que circulan por facebook en el Chaco
The configuration of the political dimension in the narratives that circulate in facebook within the context of politics in Chaco
Resumen
Este trabajo aborda desde la semiótica, en diálogo con otras ramas del saber, la configuración de la dimensión de lo político en las narrativas políticas de actores políticos de Chaco a través de Facebook. El foco está centrado en la identificación de estrategias discursivo-persuasivas en función de las cuales se configura lo político en tanto dimensión facilitadora de la instalación discursiva de las identidades políticas en el marco, en este caso, de una materialidad significante específica. Así es que este trabajo atiende a las condiciones de producción del discurso en estudio. Los objetivos propuestos abordan, identifican y analizan en las narrativas que circulan por Facebook, “plataforma de construcción/comunicación del sí”, los modos a través de los cuales se configura e instala el binomio nosotros/ellos con fines persuasivos en las diferentes puestas en discurso que son compartidas en los Facebook de dos actores políticos de la provincia del Chaco. In consonance with the field of Semiotics and other branches of knowledge, this framework proposes the configuration of the political dimension in narratives (Colombo, 2019; 92) used by political actors in Chaco via Facebook. In this sense, the framework focu- ses on how the political (Mouffe, 2009: 16) is configured as a dimension that facilitates the installation of political identities (Mouffe, 2009: 22) within the context of a specific and significant political discourse implementation. In such respect, this work concentrates on the conditions of production (Verón, 1998: 18) of the discourse under study. In terms of the approach described, this work aims to address, identify and analyze the ways in which the binomial we/they is configured and installed for persuasive purposes in the narratives used in the social media, particularly in Facebook, “plataforma de construcción/co - municación del sí” (Gurevich, 2018: 12), which is one of the networking sites mostly used by politicians in Chaco during either election or non-election periods. The corpus analyzed is the discourse posted on each of their Facebook walls by two political leaders from Chaco: Eduardo Aguilar on the one hand, and Domin- go Peppo on the other. In addition, the development of this compo- sition has been constructed upon a series of posts published on both Aguilar’s and Peppo’s official Facebook walls within the period ran - ging from December 2018 to the earliest two weeks of 2019. The importance of this time period lies on the fact that, to some extent, this temporary instance represented the cam - paign preparation towards the election held in August 2019: the Primarias, Abiertas, Simultá- neas y Obligatorias or PASO, which is an elec - tion prior to the general elections in Argentina. The theoretical-methodological framework of the proposed approach, in terms of the dis - cursive corpus to analyze, is supported by the contribution of Semiotics, Rhetoric, Communi- cation, studies on Political Theory and Discour- se Analysis, among others,
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